Welcome to the Brand Central of CP Support Canada.
Last update: April 2021.
Logo
The logo of CP Support Canada refers to the green Cerebral Palsy awareness ribbon. Here you can download our logo and icon in all the relevant image file formats.
The logo should always be used in its original shape without stretching or altering the colours.
However, for the special and sole purpose of profile picture on social media, the icon has been slightly modified so that the ribbon fits neatly into Facebook's circle-cropped images.
CP Smile Project
The CP Smile Project has its own logo which contains elements of the brand guidelines (typography, colours, ribbon-shaped illustration).
Stand alone, the logo can still be recognized as an initiative of CP Support Canada. However, it differs slightly from the main logo, so that the two can go along with each other on documents or social platforms.
Colours
Inspired by the green awareness ribbon, CP Support Canada uses Green as the brand's primary colour.
The secondary brand colour is Violet, which is applied whenever a call-to-action is required in order to encourage audience participation.
Green
Black
Violet
White
Typography
Our main typeface is Paralucent Demi Bold for headlines and Paralucent Medium for texts, which are available on Adobe Fonts.
Wherever Paralucent is not available, we use Seravek Medium and Regular, which are preinstalled on most computers.
Use as much white space as you can in the design to opt for a clean and professional look.
Paralucent
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Graphic elements
CP Support Canada represents hope for the families who have been impacted by Cerebral Palsy. For this reason, we adopt lively illustrations which are inspired by the awareness ribbon to make the branding look friendly and approachable for family members.
The illustrations can be combined with cut-out or normal photos, depending on the purpose of the design.
Regarding photography, it is recommended to select family photos in which there is a strong bond between the child with CP and his/her family member.
The illustrations can be downloaded by clicking the button below.
This is the Brand Central of CP Support Canada, a visual identity guideline developed by Plant a Flag.
Please contact us for any inquiries:
studio@plantaflag.com
